Manchester City Surpasses Real Madrid as World’s Most Valuable Football Club Brand
Manchester City has achieved a significant milestone by surpassing Real Madrid to become the most valuable football club brand in the world. This is according to the latest Brand Finance Football 50 Report.
The Premier League and FA Cup winners are on the brink of achieving a historic treble. Pep Guardiola, their manager, is hopeful of leading the Citizens to their first-ever Champions League triumph against Inter Milan in the upcoming final.
Manchester City’s dominance in domestic competitions over the last 12 years, coupled with the highest revenue of any club, are key factors behind their growth in the football brand rankings. The club has won a total of 19 trophies during this period, including seven Premier League titles, six EFL Cups, and three FA Cups.
For the first time in their history, Manchester City has topped the Brand Finance Football 50 Report. The club’s brand value has grown by 34% since the coronavirus pandemic and has seen a 15% increase over the last year. The Citizens now boast a brand value of £1.29bn, overtaking Real Madrid (£1.26bn) to claim the top spot. This achievement makes them the first English club to reach the summit in six years.
Manchester City also tops the Deloitte Money League for the second consecutive year after revealing a record revenue of £613m and profits of £41.7m. The club’s commercial portfolio and retail operation have also strengthened due to new partners, long-term renewals, and record-breaking kit sales. The 2023-24 shirt has been selling at a rate of one every 12 seconds since its launch at the end of May.
Roel de Vries, chief operating officer at City Football Group, expressed his delight at the club’s achievement. He said, “Being recognised as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years. This achievement recognises the evolution of not just the brand, but the club as a whole.”
Manchester City will be looking to add another trophy to their collection under the tutelage of Guardiola when they face Inter in the Champions League final in Istanbul.