Budweiser has confirmed that they have continued to remain as the official beverage sponsor for the FIFA World Cup 2026. The next world cup will take place in United States of America.
This comes as a shock amid the trouble Budweiser went through after the Qatar World Cup. 2 days before the start of the world cup, FIFA announced that they would not allow fans to buy alcohol at stadiums. Budweiser has been partnered with FIFA since the 1986 World Cup and were completely blindsided by this move.
Fifa president Gianni Infantino said then that relations with AB InBev were good and handshakes had been exchanged before arriving in Qatar. Budweiser will sponsor the Women’s World Cup as well, which kicks off next month in Australia.
“Fifa World Cup tournaments are the most popular sporting events in the world,” AB InBev chief marketing officer Marcel Marcondes said. “We are deeply connected to the fans and to football all over the world, which is why we’re excited about extending the relationship with Fifa.”
The sponsorship was reported to be about 75 million dollars (£60.07 million) for the previous World Cup.
